ALYSSA HOLBROOK-Principal Broker

Alyssa Holbrook is a seasoned Real Estate Broker recognized for her ability to blend market expertise with a talent for teaching and inspiring others. She has built her reputation not only through successful property transactions but also as a podcast host and real estate sales coach, where she shares strategies, insights, and motivation with professionals across the industry.

Experience & Expertise

• Licensed Utah Real Estate Broker with extensive experience guiding buyers, sellers, and investors across the Wasatch Front and beyond.
• Also has Broker Licenses in several states to creating a broader market for investors. 
• Skilled in market analysis, negotiations, and transaction management to ensure clients achieve their goals smoothly and confidently.
• Brings a unique advantage as a sales coach, helping clients and fellow professionals alike master communication, mindset, and the art of closing deals. 

Why Work With Alyssa?

• Proven record of successful transactions across Utah.
• A strong advocate for clients, always combining professional excellence with personal care.
• Blends traditional real estate experience with modern marketing and digital outreach, including podcasts, social media, and coaching.
• Dynamic  speaker and mentor with the ability to simplify complex real estate strategies.

 Why the Name Sovereign Collective?

• A trusted, authoritative brokerage that guides clients with confidence.
• A collaborative team that shares insights, resources, and strategies 
• A sense of elevated service, where clients benefit from both individual expertise and collective knowledge.